Open@VT

Blog written by Anita Walz, with Sarah Mease.

Strategic Management (2020) is a 343-page open textbook designed to introduce key topics and themes of strategic management to undergraduate students in a senior capstone course. The book is published by Virginia Tech’s Pamplin College of Business in association with Virginia Tech Publishing. It is adapted by Reed Kennedy with Eli Jamison, Joseph Simpson, Pankaj Kumar, Ayenda Kemp, and Kiran Awate — all faculty of the Pamplin College of Business — and recent Pamplin graduate, Kathleen Manning. The work was deeply adapted from an existing open textbook. This project was made possible in part with support from the Pamplin College of Business and the Open Education Initiative at the University Libraries.

The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Strategic Management illustrates the different management strategies used by firms today. It illustrates these strategies through examples of familiar companies and current personalities, and discusses strategy implementation. The text is applicable to students in a wide variety of business majors such as marketing, management, accounting, finance, real estate, and more. Using this material, students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Accessing this Book

This textbook is openly licensed and freely available electronically and at cost in print:

• An online version is available at https://pressbooks.lib.vt.edu/strategicmanagement.
• Downloadable versions are available in PDF, ePub, and ODT (open document format) https://doi.org/10.21061/strategicmanagement, and
• Softcover copies are available at cost with color interior https://www.amazon.com/dp/1949373940 or black & white interior  https://www.amazon.com/dp/1949373894.

In addition, Strategic Management is indexed in OER Commons, Merlot, and the Open Textbook Library.

Additional Features of the book: 

• Strategic Management includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary.
• This book an open educational resource released with a Creative Commons Attribution NonCommercial ShareAlike 3.0 license. This license allows customization and sharing of a primarily noncommercial nature. Read more about Creative Commons licenses here.

How to Adopt this Book

Instructors reviewing, adopting, or adapting this textbook are encouraged to register their use at: http://bit.ly/strategy-interest.

About the Contributors

Reed B. Kennedy is an Associate Professor of Management Practice in the Management Department, Pamplin College of Business at Virginia Tech where he teaches management courses. He began his career as a naval officer before entering his primary career in healthcare administration, where he served in senior executive roles in various hospitals for over 20 years. He then worked as a business consultant for the Small Business Development Center for the New River Valley at Radford University. His education includes a Bachelor of Science in Aerospace Engineering from the U.S. Naval Academy, a Masters of Healthcare Administration from Medical College of Virginia / Virginia Commonwealth University, a Masters in Public Health and a Graduate Certificate in Global Planning and International Development from Virginia Tech. Reed served as the chief textbook reviser on this project. He worked with the contributor and editorial teams from project start to completion.

Other Contributors from Pamplin College of Business, Virginia Tech
Eli Jamison, Assistant Professor of Practice
Joseph Simpson, Colleagiate Assistant Professor
Pankaj Kumar, Assistant Professor
Ayenda Kemp, Assistant Professor
Kiran Awate, Assistant Professor
Kathleen (Katie) Manning, recent Pamplin graduate, and Research and Editorial Assistant

Editorial and Production Teams at the University Libraries at Virginia Tech
Grace Baggett, Copyeditor
Robert Browder, Digital Publishing Specialist
Kindred Grey, Design Specialist
Lauren Holt, Copyeditor
Kathleen (Katie) Manning, Research and Editorial Assistant
Anita Walz, Managing Editor

The proposed open access policy at Virginia Tech has recently changed in two important ways. First, as a result of meetings with University Counsel, the working group will propose adding language to the university’s existing Policy on Intellectual Property, No. 13000, rather than proposing a separate policy. Second, the proposed language now includes all Virginia Tech authors of scholarly articles, not just faculty. This change came at the suggestion of the Commission on Graduate Studies and Policies, and the working group is now reaching out to undergraduate and staff representatives for input. See the working group’s policy page for details, including the resolution and marked-up Policy 13000, FAQ, and more.  The resolution will be presented at the Commission on Research this fall.  If it successfully passes through university governance, it would go into effect on July 1, 2021.

Questions? Check the policy homepage

While no longer a free-standing proposal, the new language retains the core elements of a Harvard-style open access policy, namely the grant of a non-exclusive license to the university to allow hosting accepted manuscripts, an embargo option, and a per-article waiver. These elements allow authors to share their accepted manuscript from the day of its acceptance, without concern about violating the terms of their publishing contract. Similar policies have been in place at more than 50 U.S. universities for more than ten years.  The policy will help level the playing field with some of our SCHEV peers who already have policies, and who therefore have a greater ability to share research than Virginia Tech authors.

The importance of open access has been underlined by the coronavirus epidemic, not just for directly related research, but for all types of research. Copyright has never been a good fit for scholarly articles, which we freely give to journals, only to have access restricted.  It has never made sense that our research is out of reach for colleagues at some universities, scholars in low- and middle-income countries, taxpayers, policymakers, and our own alumni.

The proposed policy is an important opportunity for Virginia Tech authors, but it will only matter if authors take advantage of it.  In the working group’s outreach over the past three years, the proposal consistently received a positive response.  We hope you will convey your support to your representatives in university governance.

If your question isn’t answered in our FAQ, feel free to email the working group at openaccess@vt.edu, or comment on this blog post (comments are open for 30 days).