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Announcing a new open textbook: Strategic Management and Case Analysis
The Open Education Initiative at Virginia Tech together with the authors and publisher announce the release of Strategic Management and Case Analysis: An Integrated Approach (2025) by Lori Anderson, Dirk Buengel, and Joseph J. Simpson.
Strategic Management and Case Analysis: An Integrated Approach is a peer-reviewed open textbook which integrates strategic management with an experiential learning approach to conducting a case analysis.
The book explains how strategic leaders analyze their firms’ organizational performance and environments and formulate corporate-level, business-level, innovation, sustainability & ethics, technology, and multinational strategies. Readers also learn how to implement strategy across an organization. Students actively engage with the theories and tools of strategic management. Throughout the text, analysis instruments are introduced that teach students how to conduct robust case analyses that are based on analysis, interpretation, and evaluation of data. Instructors are supported with a platform of supplemental materials.
The book is shared under a Creative Commons Attribution NonCommercial-ShareAlike 4.0 license (CC BY NC-SA 4.0).
Instructors reviewing, adopting, or adapting this textbook are asked to please help us understand your use of the material by filling out this form https://bit.ly/interest_strategicmanagementandcaseanalysis.
Table of Contents
Part I: Introduction to Strategic Management and Case Analysis
1. Introduction to Strategic Management
2. Introduction to case analysis
Part II: Analyze Organizational Performance and a Firm’s External and Internal Environments
3. Analyze Organizational Performance
4. Analyze the External Environment
5. Analyze the Internal Environment
Part III: Synthesize Analysis and Determine a Firm’s Strategic Issue
6. Synthesize Analysis and Determine a Firm’s Strategic Issue
Part IV: Formulate Corporate- and Business-Level Strategy
7. Formulate Corporate-Level Strategy
8. Formulate Business-Level Strategy
Part V: Formulate Strategy at the Business Level: Innovation, Sustainability and Ethics, Technology, and Multinational Strategy
9. Formulate Innovation Strategy
10. Formulate Sustainability and Ethics Strategy
11. Formulate Technology Strategy
12. Formulate Multinational Strategy
Part VI: Implement Strategy
13. Implement Strategy
End Matter
Appendix 1: Organizational Performance Analysis Instrument
Appendix 2: PESTEL Analysis Instrument
Appendix 3: Porter’s Five Forces Analysis Instrument
Appendix 4: Strategic Group Mapping Analysis Instrument
Appendix 5: VRIO Analysis Instrument
Appendix 6: Value Chain Analysis Instrument
Appendix 7: CAGE Distance Framework Analysis Instrument
Glossary
How to Access the Book
Interactive, accessible, online version: https://pressbooks.lib.vt.edu/strategicmanagementandcaseanalysis
PDF, epub, and other versions: https://doi.org/10.21061/strategicmanagementandcaseanalysis, or order a paperback, full-color copy.
ISBN (PDF): 978-1-962841-39-9
ISBN (Pressbooks): 978-1-962841-40-5
ISBN (EPUB): 978-1-962841-38-2
ISBN (print): 978-1-962841-37-5
The book is also listed in the Open Textbook Library, OER Commons, VIVA Open, Merlot, and the Pressbooks Directory.
About the authors
Lori Anderson
Lori Anderson has led organizations in the private, public, and nonprofit sectors and taught at universities in the U.S. and the U.K. Lori has taught at the undergraduate, graduate, and executive levels, enjoying her time with students in face-to-face, online, and blended environments. Prior to joining Virginia Tech as an Associate Professor of Practice, Lori served as an Associate Professor with Alliance Manchester Business School at the University of Manchester in the U.K. Lori is a business owner and works as a private consultant.
Dirk Buengel
Dirk Buengel is an accomplished, broadly qualified, and internationally experienced senior executive with a proven track record in achieving profitable and sustainable growth in various global Fortune 500 companies. His experience includes leadership positions at Siemens, Henkel, Cognis, and BASF. In his last position as Senior Vice President of BASF, the world’s largest chemical company, Dirk guided an industry-leading business with a team of approximately 1,000 employees and annual revenue of $2 billion.
In his current role, Dirk works as an Associate Professor of Practice in the Department of Management at Pamplin College of Business at Virginia Tech. His passion is to develop the next generation of successful business leaders, enabling them to drive profitable growth in their business while making a positive and sustainable impact in a global business environment. Dirk teaches undergraduate- and graduate-level courses on strategic management, management consulting, ethical leadership and corporate social responsibility, sustainable business management, and change management.
Beyond his full-time position at Virginia Tech, Dirk works as a management consultant for the international consulting firm SustainUp. Dirk consults companies in their journeys toward sustainable business model transformation and robust, value-adding business sustainability strategies.
Joseph J. Simpson
Joseph J. Simpson is the Director of the Integrated Security and Education Research Center and Collegiate Associate Professor of Management at Virginia Tech. His research has been published in top business journals, including Academy of Management Annals, Annals of Tourism Research, Tourism Management, and Journal of Travel Research. His research interests cover topics ranging from organizational security to computational linguistics within strategy and entrepreneurship. He has over 20 years of experience in military, security, and entrepreneurship. He currently owns and manages multiple successful small businesses.
Project support
Publication of this work was made possible in part by:
- Grant funds and technical assistance the Open Education Initiative at the University Libraries. OEI provides development assistance and financial support to Virginia Tech faculty who wish to use, create, or adapt openly licensed teaching materials to support student learning,
- Grant funding from the University Libraries’ Collaborative Research Grant which is a program of the Center for Digital Research and Scholarship, funded by IMLS.
- Funding from the Pamplin College of Business, Department of Management.
This work is published by Virginia Tech Publishing.
Suggested citation
Anderson, L., Buengel, D., & Simpson, J.J. (2025). Strategic Management and Case Analysis: An Integrated Approach. Virginia Tech Publishing. Blacksburg, VA. https://doi.org/10.21061/strategicmanagementandcaseanalysis. Licensed with CC BY-NC-SA 4.0.
Development and Editorial Team
Anita Walz, Open Education Initiative, University Libraries, Virginia Tech
Kindred Grey, Virginia Tech Publishing and Press, University Libraries, Virginia Tech
Accessibility
Virginia Tech is committed to making its publications accessible in accordance with the Americans with Disabilities Act of 1990. The Open Education Initiative is committed to continuous improvement regarding accessibility. The text, images, headings, and links in the PDF and HTML versions of this text are tagged structurally and include alternative text, which allows for machine readability. Please contact publishing@vt.edu if you are a person with a disability and have suggestions to make this book more accessible.
License
Unless otherwise noted, this work is released under a Creative Commons Attribution NonCommercial ShareAlike (CC BY NC-SA 4.0) license which allows adaptation and redistribution with attribution for uses which are not primarily commercial as long as appropriate credit is given to the creator and new creations are licensed under the same terms. See the license terms and recommended practices for attribution for additional information.
