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Is There a Place for DIY in Scholarly Publishing? Lulu Says Yes (and may not be wrong)

Art from Frankfurt Bookfair, 2010 (CC0 1.0)

Lulu has announced the launch of a new online publishing platform that it is calling Glasstree. If you’ve heard of Lulu before you probably know it as one of several heavyweight players in the self-publishing arena, alongside Amazon (Kindle Direct), Apple (iBooks Author), and iUniverse. What makes the Glasstree announcement intriguing is that Lulu is explicitly setting its sights on “academic and scholarly authors and communities.” In other words, Lulu wants to be a scholarly book publisher.

What are the chances that Lulu’s experiment will succeed? At first glance, it sure seems unlikely. As popular as self-publishing has become (DIY titles account for over 40% of all trade eBook sales), any impact it has had on the academy has thus far been modest. After all, one of the bedrock principles of scholarly publishing is gatekeeping (i.e. letting in the good; keeping out the bad), a principle that seems fundamentally at odds with the self-publishing tenets of fast, easy, and low-cost. Indeed, DIY publishing companies pride themselves on minimizing the barriers to publication—surely a sign that Lulu faces an uphill battle. And yet, a closer look at the Glasstree website suggests that Lulu has a strategy that is at least worth watching.

To its credit, Lulu doesn’t hide its intentions. Visitors to the Glasstree home page are immediately greeted with a barrage of not-so-subtle one-liners aimed squarely at appealing to scholarly authors:

PUBLISH AND PROSPER

 

Glasstree Returns Control to Academic Authors

 

Experience Scholarly Publishing in a Whole New Way

 

A Better Publication Model for Academic Authors

What author doesn’t want more control over the publishing process or, for that matter, a chance to publish and prosper? You’ve certainly got my attention. Then comes the real sales pitch:

The existing academic publishing model is broken, with traditional commercial publishers charging excessive prices for books or ridiculous book publishing charges to publish Open Access books.

The give-away here is the mention of “traditional commercial publishers,” an obvious reference to the handful of conglomerate publishers that now control a sizable share of the academic monograph market—publishers including Elsevier, Springer, Wiley, and Taylor & Francis, which together churn out thousands of monographs each year at list prices that routinely exceed $100 per volume. Indeed, as one reads on it becomes clear that Lulu is appealing not so much to scholars working on their first (i.e. tenure) book but to experienced scholars; specifically, experienced scholars who have published previously with a commercial academic press and who feel burned by the experience. The following paragraphs reel off a familiar litany of complaints that one might hear outside the book exhibit hall of pretty much any scholarly conference:

Academics or their supporting institutions are poorly paid for their content. Profit margins are strongly skewed towards the publisher, with crumbs for the author and/or their employers. Submission to publication times are far too lengthy and service and marketing support insufficient.

 

Besides the lack of editorial assistance, marketing support, and a complete absence of urgency, traditional academic publishers are now often viewed as cherishing profits over the advancement of knowledge, and accommodate their shareholders over their authors.

Some of these complaints surely could be leveled against university presses, but the real target here is obviously commercial publishers, viz. the presses that cherish profits over advancement of knowledge while accommodating the interests of shareholders over authors. Indeed, it is this resentment-stoking aspect of Glasstree’s appeal that surely has a chance of resonating with a specific subset of authors—those both inside and outside the academy who are not subject to the pressures of tenure and promotion and therefore can afford to publish their books wherever they want. While it is hard to imagine most research universities taking a Glasstree book seriously for tenure, I can certainly see established scholars, particularly productive ones who are no longer in need of a monograph for promotion, using a service like Glasstree to publish “labor of love” books or books that grow out of side projects that wouldn’t count anyway toward career advancement—or simply books that no university press will take on. In short, Glasstree could be an attractive outlet for any number of books that typically would go to commercial academic publishers more so than university presses.

Of course, some will argue that commercial academic publishers, despite their faults, still employ peer review. It may not be as rigorous or as consistent as the peer review done by university presses, but it is certainly more than what one gets from a self-publishing company. But this is where Lulu’s plans for Glasstree really get interesting. According to the Glasstree website, Lulu is also launching Glassleaf Academic Services, which offers “peer review, all forms of editing, illustration and design, translation and professional marketing services. These services are designed for the academic community and are offered at affordable prices.” Lulu does this by offering tiered service packages (1-Star, 2-Star, & 3 Star) that start “as low as $2,625” and can go up over $8,000. Books can then be published in a variety of formats—both softcover and hardcover as well as eBooks, including Open Access eBooks.

It is unclear who will be doing all of this work but it seems that Lulu actually plans to hire living and breathing people—Content Project Managers—to at least oversee some form of peer review, copyediting, design, and marketing, even if they have some way of automating the work to exploit economies of scale. Here’s what the website specifically says about peer review:

Peer Review: Strengthening Your Content
This service is designed to save you time and effort in gathering peer reviews of your work. A Glassleaf Content Project Manager will manage the entire peer review process and consolidate feedback for you. Your Content Project Manager will compose a questionnaire and share it with you for review prior to distributing it with your content. The number of reviewers will vary according to discipline and your preference.

 

After the review process is complete, your Content Project Manager will provide you with the actual peer reviews and, in a summary report, will highlight significant and consistent commentary from your peers’ comments. After the report is compiled, you will meet with your Content Project Manager to review the summary of the reviewer’s commentary.

It is also worth noting that Glassleaf plans to offer 3 types of peer review: open, single blind, and double blind. Authors will be responsible for paying reviewer fees although the Content Production Manager will “negotiate the lowest possible fees on the author’s behalf.”

Caxton Showing the First Specimen of His Printing to King Edward IV at the Almonry, Westminster (Source: Cassell’s History of England, Vol. 2, 1909)

Once again, I want to reiterate my overall skepticism that this type of DIY publishing will have a serious impact, at least for now, on scholarly monograph publishing as it interlocks with the current T&P system. In this, university presses still have a unique role to play. Still, one can’t help but wonder if Lulu isn’t onto something. Might they have found a sweet spot between the two endpoints of the scholarly publishing spectrum, non-profit university presses on the one end and commercial publishers on the other? The missing piece for self-publishing companies like Lulu has always been quality control, but as the quality of commercially published books continues to fall and price tags continue to rise, the Glasstree model has some definite advantages. Even the pay-for-services aspect doesn’t seem so foreign now that various proposals are being considered for subvention-funded (i.e. pay-to-publish) OA monographs. Perhaps the emergence of companies like Glasstree will force us, at last, to get a grip on what it costs to produce scholarly books and, more importantly, find ways to actually drive down those costs.

No matter how you look at it, the once-staid world of scholarly publishing is getting messier and messier. And it’s only going to get more so. According to the Glasstree website, Lulu has its sights set on more than just books:

Glasstree, in its initial phase, will publish books—monographs, thesis, series, serials, textbooks, etc. (both soft and hardcover, with a range of paper types, binding types, etc.), and eBooks (including Open Access eBooks). Future phases will focus on article based publishing, journals, conference proceedings, data sets, etc.

We all need to brace ourselves for what lies ahead.

Open Access Week 2016: A Recap

Virginia Tech’s fifth observance of Open Access Week took place October 24-28 with seven events, featuring a panel discussion and talks from two visiting speakers.

The first event of the week featured Brian Hole, who is CEO of Ubiquity Press. An archaeologist by training, he had experienced lack of journal access in places like India. Ubiquity Press was begun to provide a good quality, low cost open publishing platform that would be inclusive of the developing world. While the platform does operate using the sometimes controversial APC model, the costs are low ($400 standard, but can be lower depending on services provided) and are often covered by libraries so there is no cost to author or reader. Ubiquity is also involved in publishing books as well as journals for open research software, several for open data, citizen science, and an upcoming open hardware journal. The platform offers an open peer review option, which four journals have implemented. Currently publishing 42 journals, its platform will be open source, and is itself a fork of the Open Journal Systems open source code. It’s an impressive platform and openness is at its core.

On Monday evening, the forum “For the Public Good: Research Impact and the Promise of Open Access” was held, hosted by Peter Potter (Director of Publishing Strategy, University Libraries) and featuring panelists from a variety of perspectives: graduate students Siddhartha Roy (Civil and Environmental Engineering) and Mohammed Seyam (Computer Science) as well as Montasir Abbas (faculty, Civil and Environmental Engineering), Karen DePauw (Dean of the Graduate School), and Brian Hole (Ubiquity Press). The conversation was wide-ranging, covering pre-prints, publishing costs, metrics, and peer review. Other topics included the importance of open licensing for reuse of scholarly material and the role of openness for a public land-grant university. Faculty open access mandates were briefly addressed, with comments focusing on saving faculty time and showing benefits. Transparency of data and code were a theme, as well as the possibility of researching completely in the open. See the video below for the full forum (and here are Peter’s introductory slides).

Thanks to the University Libraries’ Event Capture Service for the video below.

In the session “Where Can I Post My Publications?Ginny Pannabecker and I covered the landscape for article archiving, including research networking sites, researcher profiles, disciplinary and institutional repositories, and personal and departmental websites. It’s important to know about journal permissions, which sites can host research as opposed to linking to it, and about limits to sharing and preservation on proprietary platforms. We got great feedback on this session, and one faculty member signed up for an ORCID identifier and used the new EFARS system to deposit scholarship to the VTechWorks faculty collection.

“Publishing Services at Virginia Tech,” hosted by Gail McMillan and Peter Potter covered the journal and conference hosting services provided by the Libraries. Attendees showed particular interest in the student journals hosted, such as Philologia and the Virginia Tech Undergraduate Historical Review (and more are on the way).

Veliswa Tshetsha

Veliswa Tshetsha

We were very pleased that our librarian exchange with the Cape Peninsula University of Technology in Cape Town, South Africa coincided with Open Access Week, since Veliswa Tshetsha focuses on scholarly communication there. Her presentation Access to Research in South Africa gave an overview of open access initiatives in that country as well as on the continent. Recently CPUT signed the Berlin Declaration on Open Access, joining 45 other African universities. The main funding body, the National Research Foundation, like funding bodies in the U.S., is requiring article archiving, supporting article processing charges, and developing a policy on data archiving. Paywalls are only one of the problems contributing to what she referred to as an African “access drought.” Others include telecommunications access, high APC charges in some open access journals, embargoes, and researchers submitting to open access journals with little or no peer review.

The week ended with two sessions regularly offered by the Libraries. In “Scholarly Publishing Trends” I covered a lot of ground, from open science to peer review to ORCID, and Gail McMillan introduced attendees to our Open Access Subvention Fund and its guidelines.

Beyond our own events, there were other developments of note:

Thanks to all who attended an Open Access Week event, and thanks for reading!

Dr. Malte Elson on Peer Review in Science

Few areas in scholarly publishing are undergoing the kind of examination and change that peer review is currently undergoing. Healthy debates continue on different models of peer review, incentivizing peer reviewers, and various shades of open peer review, among many other issues. Recently, the second annual Peer Review Week was held, with several webinars available to view.

Since peer review is currently such a dynamic topic, the University Libraries and the Department of Communication are especially pleased to host a talk about peer review in science by Dr. Malte Elson of Ruhr University Bochum. Dr. Elson is a behavioral psychologist with a strong interest in meta-science issues. Dr. Elson has created some innovative outreach projects related to open science, including FlexibleMeasures.com, a site that aggregates flexible and unstandardized uses of outcome measures in research, and JournalReviewer.org (in collaboration with Dr. James Ivory in Virginia Tech’s Department of Communication), a site that aggregates information about journal peer review processes. He is also a co-founder of the Society for Improvement of Psychological Science, which held its first annual conference in Charlottesville in June. Details and a description of his talk, which is open to the public, are below. Please join us! (For faculty desiring NLI credit, please register.)

Wednesday, October 12, 2016, 4:00 pm
Newman Library 207A

Is Peer Review a Good Quality Management System for Science?

Through peer review, the gold standard of quality assessment in scientific publishing, peers have reciprocal influence on academic career trajectories, and on the production and dissemination of knowledge. Considering its importance, it can be quite sobering to assess how little is known about peer review’s effectiveness. Other than being a widely used cachet of credibility, there appears to be a lack of precision in the description of its aims and purpose, and how they can be best achieved.

Conversely, what we do know about peer review suggests that it does not work well: Across disciplines, there is little agreement between reviewers on the quality of submissions. Theoretical fallacies and grievous methodological issues in submissions are frequently not identified. Further, there are characteristics other than scientific merit that can increase the chance of a recommendation to publish, e.g. conformity of results to popular paradigms, or statistical significance.

This talk proposes an empirical approach to peer review, aimed at making evaluation procedures in scientific publishing evidence-based. It will outline ideas for a programmatic study of all parties (authors, reviewers, editors) and materials (manuscripts, evaluations, review systems) involved to ensure that peer review becomes a fair process, rooted in science, to assess and improve research quality.

Fundamentals of Business : Virginia Tech’s New Open Textbook

Virginia Tech Libraries and the Pamplin College of Business are pleased to announce publication of Fundamentals of Business, a full color, 440+ page free online textbook for Virginia Tech’s Foundations of Business course. This Virginia Tech course averages 14 sections with over 700 students in Fall semesters. The textbook is an open educational resource, and may be customized and redistributed non-commercially with attribution.

Cover of Fundamentals of Business

(See cover credits below)

The book is the work of Prof. Stephen Skripak and his team of faculty colleagues from the Pamplin College of Business, Anastasia Cortes and Richard Parsons, open education librarian Anita Walz, graphic designers Brian Craig and Trevor Finney, and student peer reviewers Jonathan De Pena, Nina Lindsay, and Sachi Soni. Assistive Technologies consulted on the accessibility of the textbook.

The first openly licensed book of its kind created at Virginia Tech, the book is in direct response to two problems faced by Pamplin’s team of professors: a used edition of the previous textbook was priced as high as $215, and students were not engaged by the previous text.

Skripak and his colleagues started with an openly licensed textbook created in 2011 (licensed with a Creative Commons Attribution-NonCommercial-ShareAlike license) which legally allows modification and non-commercial redistribution with attribution. The team significantly updated, redesigned, and contributed new content to create a learning resource that fits course learning objectives and reduces student textbook costs for this course to zero. Through a grant from the University Libraries, three students were hired to peer review drafts of the text. The team worked together through details of updating data, designing new figures, and ensuring web and print-on-demand ready layout. The resulting work, Fundamentals of Business, is licensed with a
Creative Commons Attribution-NonCommercial-ShareAlike license.

CC-BY-NC-SA logo

In addition to faculty members’ ability to customize content and resolution of student affordability issues, the availability of an openly licensed text in common, editable file format bodes well for faculty at other institutions seeking to leverage academic freedom in support of student learning and affordability. The book is representative of a larger movement to empower faculty to freely adopt, adapt, and author a myriad of course types. We hope that many other institutions will take advantage of the opportunity to adopt, adapt or remix the book to fit their needs.

Fundamentals of Business is available in VTechWorks, Virginia Tech’s institutional repository, in PDF and editable Microsoft Word formats. Print-on-demand copies are available at the cost of manufacturing and shipping in color and black & white from Lulu Press. The book is also featured in the Open Textbook Library, OER Commons, and MERLOT II.

Credits for cover images:
Hong Kong Skyscrapers” by Estial, cropped and modified by Trevor Finney CC BY-SA 4.0; “Paris vue d’ensemble tour Eiffel” by Taxiarchos228, cropped and modified by Poke2001 and Trevor Finney CC BY 3.0; “London Bridge” by Skitterphoto, cropped and modified by Trevor Finney, Public Domain; “New York” by Mscamilaalmeida, cropped and modified by Trevor Finney, Public Domain.

Book Review: Understanding Rights Reversion

Open Access

Nicole Cabrera, Jordyn Ostroff, Brianna Schofield, and the Samuelson Law, Technology and Public Policy Clinic. Understanding Rights Reversion: When, Why & How to Regain Copyright and Make Your Book More Available (Berkeley: Authors Alliance, 2015).

Although I am familiar with copyright and licensing agreements for journal articles, I am less familiar with book publishing agreements. Rights reversion for books was a new concept to me, so the first guide published by the Authors Alliance had my attention right away (the group has since published a second guide, Understanding Open Access). This guide is intended for authors who, for whatever reason, may wish to reclaim rights to their books– rights that they transferred to their publishers when they signed a publishing agreement. It’s the result of “extensive interviews with authors, publishers, and literary agents who shared their perspectives on reverting rights, the author-publisher relationship, and keeping books available in today’s publishing environment.” The guide follows an “if-then” organization, referring readers to specific chapters depending on their situation, though I read it straight through (full disclosure: I’m an Authors Alliance supporter).

Early on, the authors define rights reversion and its availability:

“a right of reversion is a contractual provision that permits an author to regain some or all of the rights in her book from her publisher when the conditions specified in the provision are met… in practice, an author may be able to obtain a reversion of rights even if she has not met the conditions stipulated in her contract or does not have a reversion clause.” (p. 6-7)

This guide is intended for authors with publishing agreements already in place; it is not a guide to negotiating contracts (though it may inspire authors to examine the details of rights reversion clauses in new contracts).

The authors note that rights reversion becomes an issue for academic authors especially when their books fall out of print, sales drop, or their publishers stop marketing their books. In such instances, authors may wish to reclaim their rights (so that they can find another publisher to reissue the book or perhaps deposit the book in an open access online repository) but they find themselves constrained by the terms of their publishing agreements or they may not understand how how to go about reclaiming their rights. With these concerns in mind, the Authors Alliance “created this guide to help authors regain rights from their publishers or otherwise get the permission they need to make their books available in the ways they want.”

An important first step in the process is for authors to learn about different ways that they might increase their books’ availability (for example, electronic, audio, and braille versions as well as translations). Next, the guide helps authors determine if they have transferred to their publishers the rights necessary to make their books available in the ways they want. Older contracts may be ambiguous regarding e-book versions; the guide advises authors on how to negotiate the ambiguity. An additional consideration is that permissions for usage of third-party content may no longer be in effect.

Some examples of reversion clauses are provided in chapter 4, pointing out triggering conditions (such as out of print, sales below a certain threshold, or a term of years), written notice requirements, and timelines. It’s important to understand how the triggering conditions are defined, as well as how to determine whether they have been met, and the authors provide good suggestions for finding this information.

The publisher’s plans for the book should be discovered, and the guide emphasizes reasonable, professional conversations with publishers. The success stories throughout the book are particularly valuable in this respect.

Chapter 6 details how to proceed if a book contract does not include a rights reversion clause:

“Ultimately, whether a publisher decides to revert rights typically depends on the book’s age, sales, revenue, and market size, as well as the publisher’s relationship with the author and the manner in which the author presents his request.” (p. 77)

Before requesting reversion, an author should have a plan in place, review all royalty statements, and discover the publisher’s plans for the book. Being reasonable, flexible, creative, and persistent are the golden rules for negotations with a publisher. Precedents can be persuasive, so inquire with friends and colleagues who are authors. If electronic access is important, be aware that many publishers are actively digitizing their backfiles. In this respect, an author might draw a publisher’s attention to the increasing evidence that open access versions don’t harm sales, and can sometimes increase them as a result of improved discovery.

Understanding Rights Reversion is itself an open access book (licensed CC BY) available online in PDF. If you would prefer a print copy, it’s available in Newman Library, or you can order one ($20) from the Authors Alliance. For more information, see the Authors Alliance rights reversion portal, which includes rights reversion case studies that occurred after the publication of this guide. The Guide to Crafting a Reversion Letter, a companion to the guide containing sample language and templates, has just been released.

Thanks to Peter Potter, Director of Publishing Strategy at the University Libraries, for his feedback on this blog post (contact him if you have questions about book publishing- he has a wealth of experience). Thanks also to the Open Library for the cover image.

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