Blog written by Anita Walz, with Sarah Mease.
Strategic Management (2020) is a 343-page open textbook designed to introduce key topics and themes of strategic management to undergraduate students in a senior capstone course. The book is published by Virginia Tech’s Pamplin College of Business in association with Virginia Tech Publishing. It is adapted by Reed Kennedy with Eli Jamison, Joseph Simpson, Pankaj Kumar, Ayenda Kemp, and Kiran Awate — all faculty of the Pamplin College of Business — and recent Pamplin graduate, Kathleen Manning. The work was deeply adapted from an existing open textbook. This project was made possible in part with support from the Pamplin College of Business and the Open Education Initiative at the University Libraries.
The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Strategic Management illustrates the different management strategies used by firms today. It illustrates these strategies through examples of familiar companies and current personalities, and discusses strategy implementation. The text is applicable to students in a wide variety of business majors such as marketing, management, accounting, finance, real estate, and more. Using this material, students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Accessing this Book
This textbook is openly licensed and freely available electronically and at cost in print:
- An online version is available at https://pressbooks.lib.vt.edu/strategicmanagement.
- Downloadable versions are available in PDF, ePub, and ODT (open document format) https://doi.org/10.21061/strategicmanagement, and
- Softcover copies are available at cost with color interior https://www.amazon.com/dp/1949373940 or black & white interior https://www.amazon.com/dp/1949373894.
In addition, Strategic Management is indexed in OER Commons, Merlot, and the Open Textbook Library.
Additional Features of the book:
- Strategic Management includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary.
- This book an open educational resource released with a Creative Commons Attribution NonCommercial ShareAlike 3.0 license. This license allows customization and sharing of a primarily noncommercial nature. Read more about Creative Commons licenses here.
How to Adopt this Book
Instructors reviewing, adopting, or adapting this textbook are encouraged to register their use at: http://bit.ly/strategy-interest.
About the Contributors
Reed B. Kennedy is an Associate Professor of Management Practice in the Management Department, Pamplin College of Business at Virginia Tech where he teaches management courses. He began his career as a naval officer before entering his primary career in healthcare administration, where he served in senior executive roles in various hospitals for over 20 years. He then worked as a business consultant for the Small Business Development Center for the New River Valley at Radford University. His education includes a Bachelor of Science in Aerospace Engineering from the U.S. Naval Academy, a Masters of Healthcare Administration from Medical College of Virginia / Virginia Commonwealth University, a Masters in Public Health and a Graduate Certificate in Global Planning and International Development from Virginia Tech. Reed served as the chief textbook reviser on this project. He worked with the contributor and editorial teams from project start to completion.
Other Contributors from Pamplin College of Business, Virginia Tech
Eli Jamison, Assistant Professor of Practice
Joseph Simpson, Colleagiate Assistant Professor
Pankaj Kumar, Assistant Professor
Ayenda Kemp, Assistant Professor
Kiran Awate, Assistant Professor
Kathleen (Katie) Manning, recent Pamplin graduate, and Research and Editorial Assistant
Editorial and Production Teams at the University Libraries at Virginia Tech
Grace Baggett, Copyeditor
Robert Browder, Digital Publishing Specialist
Kindred Grey, Design Specialist
Lauren Holt, Copyeditor
Kathleen (Katie) Manning, Research and Editorial Assistant
Anita Walz, Managing Editor
